We believe understanding people is the foundation of great marketing.
About us
Nathanael & Sowe is a Stockholm-based strategy, insights and creative agency. We help brands reach and understand Swedes with foreign backgrounds through proprietary consumer panels, cultural insights and creative work that actually resonates.
Our approach
We integrate real voices from our Community Panel, cultural context and creative storytelling to create work that moves both metrics and minds.
Our founders
The agency was founded by Muntaga Sowe and Nehale Nathanael. With backgrounds in media, strategy and creative production — and experience from building Alvas Media and C/O Agency — they started Nathanael & Sowe to create a focused offer for brands that want to reach and understand Swedes with foreign backgrounds.
Muntaga Sowe
Co-founder & CEO
Nehale Nathanael
Co-founder & Creative Director
Real voices
Everything starts with our Community Panel — real people, real insights.
Cultural context
We understand the nuances that generic research misses.
Creative impact
Insights without action are just data. We make them move.