Perspectives on culture, media and marketing in a changing Sweden.
Eid al-Fitr and Eid al-Adha are two of the biggest celebrations in the Muslim calendar. Yet most Swedish brands treat them as invisible. Here is why that is a missed opportunity — and what brands can do instead.
Read more →Trust in traditional Swedish media is lower among foreign-born Swedes. But it is not about a lack of interest in news — it is about how the reporting is experienced. Here is what that means for brands.
Read more →When people move to Sweden, one of the most powerful but least visible shifts happens on the plate. Research shows migration is often followed by a nutritional transition, from fibre-rich home-cooked food towards a more sugar and fat-dense Western diet, with clear consequences for long-term health.
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